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About Us

The Sandbox Difference

Our Purpose

Since , we have been honored to deliver healing experiences to the St. Petersburg community. We exist to serve the unique needs of every family. Learn our story. Lean on us. And let our expertise lead you through the best experience possible.

Words we live by
respect
empathy
honor
patience
comfort
integrity
collaborative
serenity
attention to every detail
support
courage
healing experiences
professionalism
experience
compassion
accountability
knowledge
calm
respect
empathy
honor
patience
comfort
integrity
collaborative
serenity
attention to every detail
support
courage
healing experiences
professionalism
experience
compassion
accountability
knowledge
calm
calm
knowledge
accountability
compassion
experience
professionalism
healing experiences
courage
support
attention to every detail
serenity
collaborative
integrity
comfort
patience
honor
empathy
respect
calm
knowledge
accountability
compassion
experience
professionalism
healing experiences
courage
support
attention to every detail
serenity
collaborative
integrity
comfort
patience
honor
empathy
respect
Our Family is here for yours

Our pledge

What we stand for
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A father carries his daughter on his back as they laugh together in a beautiful forest.
Two women embrace joyfully in the warm sunlight, savoring their time together.
A child on an adult's shoulders enjoys a beautiful sunset together.
Two elderly individuals engage with a laptop, sharing knowledge and laughter in a cozy setting.
Two people share a heartfelt hug, conveying warmth and connection in a comfortable space.

We’re here to give you care and comfort as we help guide you through the planning journey.

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Care
We treat you and your loved one as if you were part of our own family, providing the support and serenity you need.
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Comfort
We go the extra mile to ensure that families are given the compassion they so desperately need during this time.
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Plan
We are your trusted guide in times of immediate need, as well as when you're ready to make plans for the future.
History & Staff

Our Story

Learn the legacy

We've learned a lot about caring for families over the years. We realize that we aren't just caring for a loved one, but the entire family. People come to us during their most difficult times, and we respond with kindness, understanding and expertise. Our goal is to make everyone feel at home as we work with them to create a memorable service in honor of a beautiful life.

A child is sitting in a stroller while surrounded by grass in a sunny field.

1868

James "Jimmy" Moran was born in 1868 in Trevorton, PA. His family came to Decatur in 1880, when his father went to work for the Decatur Coal Company. After his father left the coal company and opened a grocery store, Jimmy worked with him at the store.

A wooden carriage stands in the open, set against trees and grass in daylight.

1891

Jimmy joined the funeral establishment of Wikoff & Reeve. Early in his career, he drove a hearse working his way up to the position of an apprentice embalmer.

Two hands clasp in a handshake at a desk with papers and a phone nearby during a meeting.

1893

Mr. Moran purchased the interest of Mr. Reeve and the firm became known as Wikoff & Moran.

A person is writing notes on a sheet of paper resting on a wooden table. A pen lies nearby.

1904

Upon the retirement of Mr. Wikoff, Mr. Moran purchased the entire business and in 1904 the business became known as J.J. Moran.

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1921

Jimmy took into his business his sons Louis A. and Ambrose C. Moran. At that time, the business became known as J. J. Moran & Sons. As a surprise to his sons, Jimmy had the fact announced through the newspapers before he ever told them that they were partners.

The scene shows a flowing river, fields, and a small settlement under daylight.

1924

Mr. Moran realized his dream and built the finest and most sophisticated funeral home in "Downstate Illinois" at the corner of Water and Eldorado.

Two men stand close, discussing business matters seriously in a private setting.

1926

On March 19, 1926, James "Jimmy" Moran passed away, but the business continued to serve the needs of the public under the watchful eyes of Louis and Ambrose.

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1929

James J. Moran Jr. joined the firm.

People visit the cemetery to pay respects among the gravestones and trees.

1982

After the deaths of Louis A. Moran on July 20, 1948 and Ambrose C. Moran on June 15, 1982, James Jr. became the sole owner of J. J. Moran & Sons.

A modern building stands with flags in front. Trees provide greenery in the scene under clear skies.

1986

To better serve our community, ground was broken on our existing facility in April of 1986, a "State of the Art" 13,000 square foot facility (all on one level) situated on 2.6 acres providing five visitation areas, a chapel to accommodate over 200 people, casket display room, 6 offices, 2 lounges and ample off street lighted parking.

A man in a suit poses in front of a blue backdrop for a formal portrait during a work event.

1996

David H. Goebel joined the firm as a licensed funeral director and embalmer.

Sign shows Moran and Goebel business in a green space with colorful plants and flowers.

2001 - 2003

David and his wife Karen became partners and manager in 2001 after buying out the original manager/co-owner. In August of 2003, David and Karen became sole owners of the business and to reflect the changing times changed the name to Moran & Goebel Funeral Home and Cremation Services.

A fountain sprays water in a park while a building is lit by the moon at dusk.

2011

2011 brought a new direction for Moran & Goebel Funeral Home and Cremation Services when David & Karen Goebel decided that it was time for a change to better the whole community. Moran & Goebel Funeral Home and Cremation Services merged with Graceland/Fairlawn Funeral Home, Cemeteries and Cremation Center in Decatur on January 11, 2011.

Sunlight filters through colorful leaves on trees as people enjoy an outdoor space in the evening.

Present Day

Our facilities now include: two funeral homes, two cemeteries, cremation center, mausoleums, columbarium, a monument company, new human and pet crematories and a pet cemetery. We are committed to serving the families who choose to rely on us.

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Our team

Meet our amazing staff

We're members of the local community who have many years of experience caring for families from all backgrounds and all walks of life. Families know they can count on us to provide them the comfort they need when they need it most.

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VP of Everything

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VP of Everything

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Funeral Director

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Funeral Director

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Funeral Director

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Why Us

We illuminate paths to peace with personalized ceremonies and memorial tributes that honor your loved one.

Memorable Tributes
A young man helps an elderly woman navigate with a walker in a green park on a sunny day.
Two women share a loving moment outdoors, smiling and enjoying each other's company in the sun.
Happy family members share a playful moment outdoors, surrounded by lush greenery and sunlight.
Two individuals share a heartfelt embrace, conveying deep emotions and support in a warm setting.
A young man helps an elderly woman navigate with a walker in a green park on a sunny day.
Two women share a loving moment outdoors, smiling and enjoying each other's company in the sun.
Happy family members share a playful moment outdoors, surrounded by lush greenery and sunlight.
Two individuals share a heartfelt embrace, conveying deep emotions and support in a warm setting.
A young man helps an elderly woman navigate with a walker in a green park on a sunny day.
Two women share a loving moment outdoors, smiling and enjoying each other's company in the sun.
Happy family members share a playful moment outdoors, surrounded by lush greenery and sunlight.
Two individuals share a heartfelt embrace, conveying deep emotions and support in a warm setting.
Elegant line art features blooming flowers with leaves, perfect for nature-themed designs.
Full-Service Arrangements
We proudly provide both funeral and cemetery arrangements to make the process seamless and customized to your needs.
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Online Funerals
We've adapted our services to make it easier for friends and family to participate from home. Please call us at talk through your options.
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24/7/365 Care
For generations we have stood by our commitment to caring for our community. We're here for you anytime you need us.
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Virtual Appointments
All arrangements can now be made remotely. We'll work together however you feel comfortable, whether it's by phone, video conference or email.
Testimonials

What Families Are Saying

Real Stories from Real People

I'm very grateful to Olivia. Throughout the entire purchase process, she explained everything clearly, was very professional, and patiently answered every question we had. Thank you, Olivia.

Author: Lily Ma rated with 5 stars
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News & Events

Happening at Sandbox

News Feb. 12, 2025

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The Day After

It might be the day after a loss. The day after a service. The day after everything slowed down—and now the world seems to expect you to move forward again.

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National Cremation Placement Day

October 17, 2026 marks the first National Cremation Placement Day, a day dedicated to meaningful memorialization and permanent remembrance. For families who have chosen cremation, it is a gentle...

Article Feb. 05, 2026

Example One

At Sandbox, we understand the importance of gathering together to celebrate the life of your loved one. Our comprehensive catering services ensure that your family and friends can focus on what...

News Oct. 15, 2024

2024 Holiday Schedule and Gardens Accessibility

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News Apr. 01, 2024

FEMA Offers to Help Families Cover Funeral Costs

Up to $9,000 in aid may be available for those who suffered the loss of a loved one from COVID-19.
View all news & events
Careers

Join us

We're hiring
Young man with short hair smiles confidently with crossed arms against a simple background.
A father carries his daughter on his back as they laugh together in a beautiful forest.
A smiling man in a blue suit stands in front of a plain background, exuding confidence.
A child on an adult's shoulders enjoys a beautiful sunset together.
A woman in a blue dress smiles confidently, showcasing her beauty and style in a well-lit venue.
A cheerful young woman stands confidently with a friendly smile, dressed casually.

We offer a healthy work/life balance and invite ideas and innovation. NSMG Sandbox is where our team members' purpose and passion unite.

View open positions

Why Plan Ahead?

Plan for the future, today.
By planning your funeral, you can make sure your life is celebrated the way you want, and give your loved ones the peace-of-mind they need when the time comes.
Start planning online
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Helpful Resources

To help guide you

Planning Ahead

Make choices about your future funeral now.

Learn more about Planning Ahead

Steps to Making Arrangements

We understand the gravity of loss, and we want you to know you aren't alone.

Learn more about Steps to Making Arrangements

Cemetery Rules & Regulations

Policies that help ensure our cemetery is clean, safe, and provides the best experience for our visitors.

Learn more about Cemetery Rules & Regulations